Quantcast
Channel: Zach Hochstadt, Author at Mission Minded
Browsing all 65 articles
Browse latest View live

How to Show That Your Arts Organization is Critical

If you’re responsible for raising money for an arts organization, you know this challenge: your donor appreciates your mission and values what you do, but can’t rationalize making a gift when there are...

View Article



Why Your Foundation Needs a Brand

Let’s face it. Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it...

View Article

Children’s Museum Denver Demonstrates How to Employ the Minute Message Model

Mission Minded’s client, the Children’s Museum of Denver, announced the public phase of their capital campaign at a groundbreaking ceremony on April 8, 2014. In so doing, President and CEO Mike...

View Article

Snow in May: The Value of Expectations in Branding

Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling a bit glum. I’m feeling glum because I expect certain things from May 12th: standing barefoot on my...

View Article

Be Honest About Competition—It Might Just Make You a Better Collaborator

People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish where one valuable nonprofit edges another out of the marketplace. Instead,...

View Article


Your Brand is a Shortcut. Where Does it Lead?

Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what the brands offer, and support the organizations with their resources. Does...

View Article

Show Me What You’re Talking About: The Power of Visual Language

Recently, I attended a forum on education. I rose early, drove to the elegant downtown ballroom, poured myself a coffee with cream and two sugars, and took my seat, ready to listen. The session began,...

View Article

What We’re Thankful for This Year

With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us this year and why these experiences make us feel grateful. What’s best about working...

View Article


What “Wheel of Fortune” Can Teach You About Your Brand

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the...

View Article


Why Your Nonprofit Needs an Enemy

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as...

View Article

Is Your Annual Report Telling the Right Story?

Recently one of our clients, a program officer at a private foundation, complained to me that so many of the stories she reads in annual reports sound the same. “Are stories really that important?” she...

View Article

Volvo vs. VW: Brand at the Core

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as an organization. It is not just what you say; it is what you do. When done right, brand should influence...

View Article

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you....

View Article


20 Great Techniques for Writing the Perfect Nonprofit Tagline

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your...

View Article

Want to Write Better Messages? Look to Dr. Martin Luther King, Jr.

If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow is Dr. Martin Luther King, Jr. His intentional use of rhetorical devices adds...

View Article


Office Design with Brand in Mind

What does your office design say about your organization? Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than...

View Article

How to Maintain Your Brand in a Video Conference Call

Recently one of our clients, the executive director of a large membership organization, asked an important question: How do I conduct video conference calls from my home-office in a way that will...

View Article


What We’re Thankful for This Year

With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us this year and why these experiences make us feel grateful. What’s best about working...

View Article

What “Wheel of Fortune” Can Teach You About Your Brand

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, but when we did, I loved to solve the puzzle. I loved Pat Sayjak. I loved filling in the...

View Article

Why Your Nonprofit Needs an Enemy

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. The author explains that Apple’s enemy was Microsoft, just as...

View Article
Browsing all 65 articles
Browse latest View live


Latest Images